Mobile consultation means that doctors use the Internet as a carrier and technical means to provide online disease health consultation and guidance for patients.
From criticizing the unclear business model to becoming an important part of Internet medicine, the development of mobile consulting can be described as ups and downs.
Recently, the severity of the epidemic has made offline medical care more complex than before. Mobile inquiry applications are very common.
The author has put forward some opinions on the development of mobile interrogation applications. Users need everyone to have a high level of expertise from doctors, so that patients can understand their condition and contact suitable doctors in a timely manner to obtain diagnosis and treatment plans.
However, the current situation of scarce and unevenly distributed medical resources cannot meet the above needs. The Internet has injected fresh blood into the medical industry and opened up new ideas for solving medical difficulties.
Among them, mobile consultation has built an instant messaging platform for doctor-patient communication, realizing the vision of surrounding experts. The mobile consultation platform has guidance and diversion functions, helping users save time and costs.
Development of online medical app
Online Medical APP Development 2
User Profile
Currently, the majority of mobile consultation users are women, accounting for 58.3% of the total
Male users account for 41.7% of the total users, with users aged between 18-40 accounting for 64% of the total users. Middle aged and elderly users account for 12.7% of the total.
The number of middle-aged and elderly users may be related to the following two aspects: the general lack of Internet knowledge among middle-aged and elderly people in China, the increase in the number of mobile terminal users, and the change in medical habits of middle-aged and elderly people, which are not suitable for online medical treatment. For online medicine, the young mobile consulting user group is both happy and worried.
The elderly are the biggest demanders of medical services, with a high conversion rate and huge potential of the Internet medical market. Worried about the poor ability of the elderly to accept the Internet as a whole.
We need to consider how to click on this user group.
- competitive analysis
- Currently, there are dozens of medical applications on the market. The author selects the top four mobile medical app download rankings of Ping An, Haoshi Doctor, Chunyu, and Weimao to analyze the competing products from two aspects: scope, functionality, and operation process. Mobile consultation is mainly divided into two types: free consultation and paid consultation. Paid consultation is further divided into expert consultation, today’s free consultation, and other types. Today’s free clinics offer a limited number of discounted paid consultations, aimed at cultivating users’ habits of online paid consultations. There are three main types of interrogation methods: graphic interrogation, telephone interrogation, and video interrogation. Due to the long waiting time for online consultations, Good Doctor website has launched a high-speed telephone service, allowing paying users to quickly contact experts. In order to make it easier for users to choose consulting doctors, the medical app has added reference information such as praise rate, number of consultations, response rate, etc.
APP usage operation flowchart