If you ask someone who does social e-commerce to describe their business, perhaps you will hear many familiar words, which are mostly spoken by WeChat merchants. That’s right, many social e-commerce practitioners nowadays are actually people who have transformed from doing WeChat business in the past.
A friend I know is currently working on social e-commerce and took me to a social e-commerce forum. On this forum, I found that those who are currently doing social e-commerce were actually doing WeChat business before.
During the meal, when it comes to the reasons for getting involved in social e-commerce, the most commonly mentioned ones are the market’s call for WeChat business and the popularity of the concept of social e-commerce. As for what social e-commerce is, most people are not really clear about it. It can be seen that people’s pursuit of social e-commerce is not because they truly understand what social e-commerce is, but because they encounter difficulties in running micro businesses. In addition, it is the overall market’s pursuit of social e-commerce.
Social e-commerce mini program development
If we look for the fundamental reasons why people pay attention to social e-commerce, the rise of Pinduoduo is actually the root cause. It is precisely due to the strong rise of Pinduoduo that people have seen the magical effect of combining social and e-commerce elements. The blessing and practice of capital and Internet giants on social e-commerce has increased the popularity of social e-commerce again.
To solve the pain points and difficulties in the development of social e-commerce, it is actually necessary to find the fundamental reasons why the current business models represented by e-commerce are facing difficulties. Only by addressing these reasons can we truly turn social e-commerce into a solution, rather than simply copying and replicating traditional business models.
Live streaming e-commerce is actually the initial state of transformation for e-commerce and social e-commerce. In the future, as people’s understanding of this development trend gradually becomes clearer, more and more deep empowerment methods will be developed. People’s transformation of upstream products will break away from the current focus on traffic empowerment and enter a new stage of diversified and effective deep empowerment development.
Development of live streaming e-commerce app
When the development of the industry enters such a stage, perhaps it is the time when the new retail era truly arrives, because the so-called new retail era is actually the moment when the supply and demand relationship is once again satisfied through new business models.
Based on this understanding, in fact, whether it is the emergence of social e-commerce or social new retail, they are both necessary stages to move from e-commerce to the era of new retail. Once we find ways and methods to empower upstream products, we can truly break free from the development trap of the e-commerce era and enter a completely new stage.
Development of video e-commerce APP