With the continuous development of overseas short videos, more and more people are starting to promote and advertise through TikTok. However, when operating TikTok, it is necessary to first understand the operational direction of its content development. In today’s era of short videos, TikTok is bound to become a new channel for cross-border e-commerce, and Chongqing Chengyuqing Network Technology Co., Ltd. advocates for a dual cycle operation of Tiktok small stores and Global Trade Connect independent stations, which not only allows cross-border sellers to turn crises into opportunities, but also brings infinite possibilities to sellers. One possibility is to establish a brand overseas.
According to TikTok, business owners can now register as sellers using their TikTok account through the TikTok Shop Seller Center, where they will become a part of TikTok Shop.
Provide native support within the platform, recommending products to users through information flow videos, live broadcasts, and product display tags highlighted on the seller’s TikTok profile page – all of which help increase orders, sales performance, and video views. Sellers will be able to utilize TikTok Shop’s community centered approach to showcase their creativity, connect with audiences, and be discovered by the community. The company can leverage a complete e-commerce experience and manage everything end-to-end, including product uploads, purchase points, shipping, and fulfillment, all of which are done within TikTok.
Thanks to TikTok’s unique, diverse, and interest based recommendations, users can discover products while watching, creating, and sharing content on TikTok, and shop directly through shopping carts embedded in short videos, live streams, and creator products – all without leaving the TikTok application.
Now, on Tiktok, links can also be displayed on the homepage, which can attract traffic to independent websites and further improve order conversion rates. Moreover, compared to other social networking sites, TikTok’s most unique feature is live streaming sales. Through this channel, it can not only showcase products comprehensively, allowing customers to better see them and increase sales, but also achieve face-to-face communication with potential consumers, answer their questions, and increase their favor.