What is entrepreneurship? What are the requirements for entrepreneurship? How to reduce risks?

Outsiders talk about entrepreneurship,

Often it’s like discussing ‘the emperor’s golden hoe’,

It makes people laugh and cry.

In fact, real entrepreneurship is far from what people imagine,

This is mainly due to the limitations of the native family environment of the general public,

Having a vague understanding of social structure,

Not understanding the laws of social operation,

I don’t know what important resources are,

Lack of business/marketing knowledge,

Insufficient sensitivity to information,

Lack of understanding of the business process,

Only looking at the surface of the problem is not thorough enough,

wait… in fact,

For most people,

The top priority is not to find a project,

But rather filling in the basic thinking blind spots.

Entrepreneurship is like solving a case through criminal investigation,

The process is on a path of ‘finding the truth’,

During this process,

There will be countless illusions, traps, and confusion interfering with you,

Misleading you, even killing you,

The most deadly thing is,

It doesn’t have a ‘progress bar’ to refer to at all.

How can you find the ‘truth’ that belongs to you?

Here is another metaphor:

When you play a brand new game,

Don’t rush into battle, fight monsters and upgrade,

Be sure to unlock the map and run it through first.

And when you get a glimpse of the entire map,

There is no need to ask such ‘questions’ anymore,

Believe that you already have your own opinions in your heart.

General recommendations

Learn more about other people’s projects,

Expand your perspective;

A large amount of thinking training thinking,

Find the underlying logic;

Targeted improvement capability,

Check for deficiencies and make up for them according to local conditions.

Not to mention the ability,

Referring to the previous text, let’s talk about “vision” and “thinking”:

view

That is:

What you can see, hear,

The level of understanding of modern business society.

What industries are others working in?

What is their general logic for making money?

What patterns can be copied or referenced?

Especially in some niche fields where logic makes sense,

Because the more well-known the industry is,

The more intense the red ocean industry becomes,

The more difficult it is to break through at low cost,

Not to mention low cost, burning money is useless.

thinking

That is:

How to perceive things within one’s field of vision,

Use it in your own way?

How to find the logical relationship between them?

How to integrate information beneath complex appearances for my use?

view

It can be compared to the diverse types of landmarks/place names in a “map”,

These things that need to be understood and remembered;

thinking

It can be compared to the complex and intricate depiction of these landmarks in a ‘map’

The interconnected veins/distribution patterns, etc.

First, let’s talk about vision:

I just said not to be a pushover party,

But it doesn’t mean not looking at these projects,

Not only should we watch, but we should also watch more,

Not to simply copy, but to broaden one’s horizons,

Find inspiration and use it as training to broaden your horizons.

Always remain curious about various projects,

Never be lazy to learn about other people’s ways of life,

It’s more practical than watching news broadcast.

This is like:

How can one possess extraordinary ability to recognize people?

There are many tutorials, experiences, and methods available,

Actually, it’s not very useful for eggs,

You have no choice but to read countless people.

Especially some B-side things,

In school/books, only A-side will be discussed,

But I never talk about the B-side, I need to explore it myself.

And in fact, what can determine success or failure,

Often it’s the B-side,

Instead of the magnificent and upright things on the side of the main road on the A side.

Everyone has an awakening period,

The timing of awakening determines a person’s fate.

Speaking of thinking:

Method is the way to solve problems;

Thinking is the ‘method’ that gives birth to methods.

That’s why some people

Always able to see through the essence of things at once,

Thus obtaining accurate judgments,

Commonly known as “high realm” or “insightful”,

He may not necessarily have a high IQ or a good memory,

But the thinking ability must be very strong.

This is the most important thing.

Settling in the human brain,

Adhere to the muscles and bones of a person.

That’s why often:

Skilled workers have a simple process, rough results, and minimal variables.

Entrepreneurship/making money is like marriage and love,

The routine is just a floating cloud,

The important thing is’ awakening ‘.

In business/entrepreneurship/professional behavior,

Most people get stuck in certain ‘operational details’,

But they overlooked the “overall logic” of a business,

Learn to think outside of traditional thinking frameworks.

Think more about the ‘underlying logic’ in everything,

Many times, the more one pursues’ results’,

On the contrary, the further away from the ‘truth’.

That’s why:

Ideas are more important than routines.

A reader once told me,

After reading your article for so long,

I always feel like I’ve learned a lot,

But there is no project that can actually make money.

That’s right,

What truly matters is perspective and thinking,

Rather than plans and routines.

As mentioned earlier,

The method is the way to solve the problem,

Thinking is the method of generating methods.

Maybe you’ll turn around and take a look again,

Compared to my previous self,

You will discover the similarities and differences between today’s you and yesterday’s you.

This is the process of quantitative change leading to qualitative change,

No one can become overweight in one bite,

About making money on the Internet,

I don’t know how to make money after asking three questions,

Not using chives would be good.

This is very similar to the “Five Mantou Theory”,

It refers to a person eating Mantou to satisfy his hunger,

When he finished the fifth Mantou,

You’re full, can you say,

Did the first four Mantou go for nothing?

And as you gradually become familiar with most industries, models, and ideas,

Starting from strategic defense,

And it has turned into a strategic attack.

‘Hard power’,

What you are saying is: the hard conditions you possess, such as,

Business Thinking

Trading ability

Marketing capability

Financial capability

Network resources

wait…

Many projects may not appear to have complex ideas, but in reality, they can be difficult to operate or may require certain resources, which not everyone can handle. This is known as hard power. Why have I seen many projects but encountered obstacles in my own practice? How can we get the project done? The simple answer is a bit cruel: all unfairness in the world is due to the lack of ability of the parties involved. A project is like a target, capability is the range. No matter how reliable or tempting the project is, if it exceeds the range of capability, it will be beyond reach and tears will be shed in the air,

Knowing a project or not is one thing;

Whether or not one can undertake a project is one thing;

Whether or not one has the ability to operate this project is another matter.

There is never a lack of profitable projects/models/methods in the world,

What is lacking are people who can play and rotate:

As the saying goes, ‘the trader’.

Just like in the army of college entrance examination,

As long as you can improve your grades by one point,

It can surpass millions of people in rankings.

In fact, making money from projects is the same,

Perhaps a small trick/routine/knowledge point,

It can determine that you belong to the ‘eliminated cannon fodder’,

The winner who can stay and get a share of the pie.

So the correct way to make money is:

Use ‘hard power’ to ‘control’ projects,

Enable it to ‘get started’ and operate on the ground;

Use ‘soft power’ to ‘polish’ projects,

Enable it to be ‘sharp’ and thus achieve profitability.

Just like finding a partner:

Using one’s own ‘strength’,

Enable the other party to ‘appreciate’ you and establish a relationship;

Using the later stage of ‘adjustment’,

Enable both parties to have a ‘fit’ and thus achieve long-lasting happiness.

Don’t dwell on so-called ‘reliable projects’ anymore,

The fact is, even if you talk nonsense about a project,

As long as you operate reasonably, you can also make money,

You will find this in future cases,

In fact, similar statements have been made in other articles as well:

Those who truly make money do not rely on manual labor,

Even its’ business model ‘sounds silly.

The real money making thing,

There is often a ‘pattern’:

If you ask an expert, they may not be willing to tell you;

Even if you say it, you may not be easily convinced.

On the contrary, it’s those,

The more reliable the project,

The more universal the method is,

The more detailed the tutorial, the more you copy and paste it,

Brainless operation makes it less likely to make money.

What are the “real projects” or “fake projects”;

What is the distinction between ‘Red Sea’ or ‘Blue Sea’;

What is considered ‘feasible’ or ‘unfeasible’;

What is the ‘dividend period’ or ‘outdated’.

Don’t always attribute the reason to the project,

Among them, there is also the key factor of ‘people’,

There are no unprofitable projects,

Only those who do not make money,

We cannot use a simple and crude binary division,

To define the so-called ‘good projects’ and’ bad projects’.

While distinguishing projects, you also need to know yourself,

Be clear about your ‘hard power’ and ‘soft power’,

Projects are one thing, people are one thing,

There are always profitable and unprofitable projects,

Peers have different benefits, let’s see who plays,

How to play, even the worst project,

Even the most outdated projects can attract people to spend money and make a fortune every day,

Lack of hard power, all projects are useless.

So, in summary,

There are no ‘ready-made, mature projects’ at all.

Still the analogy of ‘finding a partner’,

Everyone habitually believes that:

Me+a satisfied opposite sex=happy life

The logic of the boys is:

I need a ‘beautiful and virtuous’ wife;

The logic of the girls is:

I need a ‘tall and majestic’ husband.

So they all tried their best to find ways

Search according to the characteristics of “beautiful and virtuous” and “tall and majestic”,

However, it is unlikely to succeed,

Because the entry point is incorrect, even if there is a ‘perfect’,

It’s nothing but:

Either this person is a fraud,

Packaging oneself with other pictures,

Otherwise, it will not be delivered to your door, commonly known as “immortal jumping”;

or

This person has extremely low aesthetic standards for the opposite sex,

So you can’t help but “share” them with others,

Commonly known as “bus”;

or

You’re really lucky to come across such a person,

But you find that you can’t “control” them, commonly known as “unable to hold on”.

People are often too obsessed with ‘searching’,

But it’s easy to forget to ‘cultivate’.

The correct posture should be:

Those who should become handsome should become handsome,

To become beautiful, to become beautiful,

Those who should make money should make money,

Enhance one’s charm,

A satisfactory partner does not rely on chasing,

But it comes from ‘attraction’,

And at this point, your TA is often just a “semi-finished product”,

But not the “beautiful and virtuous” or “tall and majestic” you expected,

Because the process of ‘your personal participation’ is also missing,

The enviable perfect partner of others you see,

It is likely that they have already gone through countless searches, contacts

Disagreements, arguments, negotiations, trade-offs, and adjustments,

Only then did we achieve today’s harmony and affection.

The initial TA,

Perhaps it’s not that eye-catching,

It cannot be considered as “beautiful and virtuous” or “tall and majestic” at all,

This requires you to discover, dig

To process, take a stone,

Polish and carve into a piece of rough jade,

And at this moment,

It already belongs only to you,

It has also become the “beautiful and virtuous” and “tall and majestic” in the eyes of others.

Similarly, projects are the same,

All projects that may bring you benefits,

Before generating profits, they are also semi-finished products.

Adding another sentence, regarding the online “packaged and sold projects”,

Usually, it includes some operational details as a “tutorial”,

Is this type of project real?

My experience is:

It is highly likely to have some value,

But there is also a high probability of not making money.

Because:

Since it is for sale,

There are no industry barriers,

Since you are spending money to learn this project,

That must be a posture of ‘looking up’,

It’s like ‘tiptoeing to reach’,

This is a laborious performance,

There is a slight obstacle in this process,

It will leave you at a loss.

The correct posture should be a “top-down” posture,

It seems like that sentence:

To give students a cup of water, teachers need a bucket of water,

The same goes for projects;

Such projects are generally considered “hot topics”,

Even if one can earn some,

It won’t last long either, because there is no stability to speak of.

As the number of players increases,

It will soon become intense and even cause significant changes in the system,

After a busy day, everything returns to zero.

My personal habit is,

When a hot topic arises, be cautious and wait and see,

When the industry’s extravagance fades away and the dust settles,

After most of the disorganized crowd left one after another,

The market has stabilized, it’s not so easy to do anymore,

Enter with absolute crushing advantage,

This ensures the sustainability of the project.

I personally never believe in dividends,

Only believe in strength, such as the official account. As my sideline,

Is to sing down the official account in the public,

After the novices left one after another,

I just started playing.

in a word:

To do it, be the “nail household” of the industry,

Ensure that one’s strength is at the forefront of the field.

The reason is actually quite helpless:

Because of starting a dish,

It’s really too difficult!

I would rather start a solid trading session,

Don’t just get up a hundred times.

Otherwise, what’s the fuss about constantly changing things?

Regarding hard power:

Internet entrepreneurship is really

The path for ordinary people to succeed,

This was unimaginable in the past,

But most people mistakenly believe that if they make money in this way,

You don’t need strength,

This is also an important reason for the high failure rate.

Why, when you see someone succeed in entrepreneurship in reality,

For example, when someone opens a store, company, or studio,

You can easily and soberly know:

He is him, I am me, he is capable, but that doesn’t mean I am capable,

When switching the same thing to an online project,

Can’t you understand?

Perhaps you have heard of some reckless heroes’ accidental “miraculous rise to fame”,

This belongs to the illusion of “survivorship bias”,

Unfortunately, the Internet has developed so far,

Players are everywhere,

Capital is everywhere,

Supervision is everywhere,

The era of speculation has passed,

The greatest truths are the simplest,

Many people are obsessed with the so-called colorful routines,

Actually, it’s not easy to hit,

The reason why you think it’s simple,

It is very likely that they have been misled by the arguments in the market that make big claims just to attract attention. As mentioned earlier,

Hard power “refers to:

The hard conditions you possess, such as,

Business Thinking

Trading ability

Marketing capability

Financial capability

Network resources

wait…

Internet marketing capability:

You may be thinking:

What’s so difficult about the Internet?

Isn’t that the thing?

What app can’t I play?

What website doesn’t work?

If it really doesn’t work, just go Baidu!

Is there anything else we can’t find?

As long as someone teaches,

At most, one can learn it in one go.

Actually, it’s not like that,

This is a very profound subject:

“Playing the Internet” and “working on the Internet” are totally different things,

Ordinary people don’t even understand hair,

Not using chives would be good.

Let me put it this way,

The level of development of this discipline in our country,

At least 10 years ahead of developed countries,

The saying goes: what is difficult is not difficult, what is possible is not difficult.

That is to say:

Amateur work cannot do professional work,

Those who play with tickets cannot do research,

Speculation is not enough for cultivation,

Wilderness cannot do without methodology.

Internet network resources:

Many people occasionally have the idea of pursuing a career,

But it always stops at the so-called ‘no resources’,

Little do they know that resources are not born for anyone,

It is about discovering, utilizing, or creating by integrating things around you.

No one is born with strong abilities or tricks,

Similarly, no one is born with resources,

We all need to find the right way,

Then slowly accumulate.

My cloud notes contain various “Internet networking resource documents”,

I have divided it into more than ten types for archiving and preservation,

For example, source of goods/traffic/promotion/niche/grey industry

These pieces of information are all based on long-term professional experience,

Collected and organized from some messy places,

For example, various forums, industry exchange groups, paid communities, etc,

To take a step back, even if you get tricked, it doesn’t matter,

Anyway, it’s not the kind of investment and financial management,

The guy who messed up your half life savings.

I often think like this,

Even if you are tricked a few times, you can always find a reliable match in the end.

Spend a little money to ask for directions,

It’s also worth finding a way to solve the problem,

Maybe we can revitalize a project.

This matter cannot be considered in terms of student thinking or job thinking.

okay,

Is there really no project that doesn’t require ‘hard power’?

Of course there is,

And there are many,

Code printing, brushing D, shearing wool

But that also means:

You are just selling cheap time.

It’s better to enjoy life than to have that kind of kung fu,

The money earned is not enough to pay for broadband fees,

You probably haven’t thought about the vastness of China,

How many idle people are there? Is time valuable?

Because there are too many idle people, too many, too many, too many,

So much so that time is not worth the price of cabbage,

How many people squat in various groups all day long every day,

Staring at the screen, just to grab that penny red envelope?

Do you remember the analogy of “bus” mentioned earlier?

Although brainless operations are loved by everyone,

But it is destined to be a flash in the pan,

Because since it is brainless and has no threshold,

There will inevitably be large-scale competition.

The core of making money lies in “growth”,

The nemesis of growth is’ competition ‘,

If you don’t find a way to build:

Their own ‘industry barriers’,

They are always on the road to finding projects.

Overall, entrepreneurship is a process

Seeking excellence and achieving success is a common practice

Before you consider doing something,

Remember to be prepared to withstand the corresponding joys and sorrows.