As a father of children and an ordinary consumer who always pays attention to food safety, I often study the various signs on the packaging of infant formula milk powder. The "milk powder traceability code" is one of the more common and extremely critical signs. It is not a simple anti-counterfeiting code, but a digital trust system that connects consumers, products and production sources. Behind it is the country's determination to strictly regulate the milk powder industry. Understanding its meaning can give us more peace of mind when purchasing.
What exactly is the milk powder traceability code?
The traceability code is often displayed on the milk powder tank in the form of a string of numbers or a QR code. You can think of it as the "electronic ID card" of this can of milk powder. It itself does not directly contain product information, but is just a unique query entry. By scanning the QR code with your mobile phone or manually entering the traceability code, you can access the official food traceability platform. This platform, spearheaded by the national market supervision department, achieves data recording and integration of the entire chain from milk sources, production, inspection to circulation.
How to check and identify the authenticity of milk powder traceability code
Scan the QR code on the tank with WeChat or any code scanning tool to perform query operations. This operation is extremely simple. The important thing is that you must look for the official traceability platform page. Formal traceability codes will jump directly to authoritative websites such as "China Food Industry Association" or "Special Food Traceability Platform", where detailed product information will be clearly displayed on these website pages. If after scanning the code you are redirected to a certain mall or WeChat business page, or you need to download an unknown APP, then there is most likely a problem with the traceability code of this can of milk powder. The core of distinguishing authenticity lies in the authority of the query results and the integrity of the data.
What practical benefits does milk powder traceability code have to consumers?
For consumers, the most prominent benefits brought by the traceability code are the right to know and a sense of security. You can know exactly which farm the milk powder comes from, the detailed information of the production factory, the production batch and date, and the factory inspection report. This can effectively avoid buying counterfeit, diversified or imported products. Or expired products, just like many consumers today find that "what you think of as imported luxury goods is actually domestically produced." With the help of traceability codes, you can clearly see the true "life" of milk powder. You make purchasing decisions based on facts rather than marketing rhetoric, and consumption becomes more rational.
What is the difference between milk powder traceability code and ordinary anti-counterfeiting code?
Common anti-counterfeiting codes are mainly used to deal with the issue of "is it genuine?" The technology is provided by the company itself, and the information is relatively closed. The milk powder traceability code is mandatory by the state and is part of the regulatory system. It not only has to prove that "it is genuine", but also answers "where does this can of milk powder come from and what has it been through?" Its data chain is longer and more authoritative, and the information in each link can be verified by interrelation in the regulatory backend, making it difficult to forge. Its emergence shows that milk powder supervision has moved from simply cracking down on counterfeiting in the market to a period of full-process, digital and refined management.
Dear parents, when you choose milk powder for your baby, will you give priority to products with detailed traceability information by scanning QR codes, or will you trust traditional brand reputation and purchasing channels more? You are welcome to share your opinions and purchasing experiences in the comment area. If you find this article helpful, please like it and share it with more people in need.
