The traceability code on the milk powder is essentially the unique "electronic ID card" of each can of milk powder. , this string of codes is composed of numbers and letters. It is related to the relevant information of the production batch. It records the data of the entire process from the beginning of the milk source, through production, to inspection, and to circulation. It is not a simple anti-counterfeiting code. Behind it is a full-chain supervision system that is mandated by regulations. Its purpose is to accurately locate and quickly recall once quality and safety problems arise, so as to ensure the safety bottom line of infant "rations".
How to check the authenticity of milk powder traceability code
This code is often printed on the bottom or body of the can, and can be queried by logging into a specific official traceability platform or using a relevant app to scan the code. The query page will clearly display the production date, batch, product name, production company and production license of this can of milk powder. Consumers need to pay attention to check whether the information is completely consistent with the packaging, and pay attention to the number of inquiries. The first query time and location of a regular product's traceability code are reliable. If it is frequently queried, you must be vigilant.
Who is responsible for the traceability code of imported milk powder?
Many consumers mistakenly believe that the traceability code of imported milk powder is provided by overseas manufacturers. In fact, according to Chinese regulations, overseas manufacturers of imported milk powder need to register with Chinese regulatory authorities, and products must be affixed with traceability labels that comply with Chinese standards when entering the country. The person responsible for this work is the domestic general agent or importer. It should be noted that some "parallel import" milk powder purchased by some consumers through overseas shopping and other channels may not have traceability codes that comply with Chinese regulations, and subsequent quality and safety risks will be difficult to trace.
What are the consequences of incomplete traceability information?
When the information recorded by the traceability code system is missing, or the update is not timely enough, the entire traceability chain will be broken, for example, in the near future. "The top-notch imported goods you think are actually domestically produced." In this case, if the relevant information of the product is not changed in the traceability system in time to indicate that it is domestically packaged, it is very likely to mislead consumers. Once there is a problem with the product, it will greatly increase the difficulty and cost of recall and investigation. At this time, the protection of consumers' rights and interests will not be realized at all.
When purchasing baby milk powder, do you consider verifying the traceability code as a necessary step? You are welcome to share your real experience and opinions.
