In the past two years, many companies have been unable to withstand the impact of the epidemic and have thus withdrawn from the social stage. After the resumption of work due to the epidemic, surviving companies have gradually begun to focus on online marketing and are willing to devote some of their energy to brand marketing.
Many companies with website building needs are not very familiar with SEO and SEM. The most frequently asked question is what is the difference between SEO and SEM? Today, Chongqing Chengyuqing Network Technology Co., Ltd. will share with you!
Definition of SEO and SEM
SEO： Search engine optimization. After the completion of a website construction, various optimization methods are needed in the later stage to enable users to see the exposure of a brand on the homepage, thereby promoting click through browsing conversion. Simply put, optimizing our website under search platform standards, allowing keywords to participate in search engine rankings, and achieving the goal of gaining traffic, is a free optimization method.
SEM： Search engine marketing. It is based on the way users use search engines, taking advantage of the opportunity for users to retrieve information and conveying marketing information to target users as much as possible.
Simply put, it refers to online marketing activities that promote websites on search engines, increase website visibility, and generate traffic. It is a paid marketing method.
What is the difference between SEO and SEM?
SEO and SEM are both important methods for online marketing, but their differences are as follows:
SEO is low-cost and highly stable, but its effectiveness is slow. Through years of practical experience, it is known that achieving good SEO results on general platforms takes six months to a year or even longer. However, once it is done, there will be a massive amount of long tail and related keywords ranking high, and there will be no click through fees, which belongs to pure natural and precise traffic.
SEM, on the other hand, is a high cost, low stability, but quick to take effect. As the saying goes, having money can make a ghost grind. As long as you give money, you can get to the top in minutes. However, once you start doing it, you will strongly rely on cash flow, and companies without money or low budgets cannot afford it.
SEO and SEM are both a game between website technicians and search engines, but with the standardization of bidding systems, it is no longer possible to advertise websites. Only independent landing pages can be used for advertising. Both SEO and SEM are actually marketing methods for enterprises to expand their market share, and their value cannot be ignored. The Internet can be used to shape the image and integrity of the enterprise, so that more customers can quickly understand the enterprise. Of course, the two can only play a greater role if they complement each other
