In the future, TikTok users can not only upload videos, but also static images and add music. Creators can also add music to their works, which will be played in a slideshow format.

TikTok graphic mode is here! The next traffic trend for enterprises going global?插图1

source：techcrunch.com

It has been reported that TikTok’s graphic and text mode may attract users who want to share high-quality images on social media. It will also be more convenient for e-commerce sellers to display more product details in the form of pictures.

How to use TikTok graphic mode?

According to Searchengin Journal, TikTok users can click on the “+” icon at the bottom of the “For You” page to create content in graphic and text mode.

Next, in the bottom right corner, click the “Upload” button to open the photo library. Select the photos you want to add to the carousel, and then click ‘Next’.

Like TikTok’s video publishing feature, a content editing page will appear. Users can add any music and effects here.

A small icon will appear at the bottom of the screen with the words’ Switch to Video Mode ‘written on it.

TikTok graphic mode is here! The next traffic trend for enterprises going global?插图2

source：searchenginejournal

Reading this, I believe many friends will feel, “Does this thing seem familiar

Indeed, Tiktok, the big brother of TikTok in China, has launched the image text mode by the end of 2021, and has obtained a lot of traffic.

At the recently held 2022 Tiktok Creator Conference, Tiktok released the latest relevant data: since its launch in November last year, the number of Tiktok graphic creators has increased 10 times, the number of users reading more than 10 billion every day, and more than 70% of active users see more than a dozen graphic content every day.

According to the Report on Short Video Live Broadcasting and E-commerce Ecology in the First Half of 2022 released by Feigua Data, the collection rate of graphic content on Tiktok APP is 1.47 times that of video, and the interaction rate of graphic content is 1.32 times that of video.

It seems that making graphics and text is really delicious! No wonder TikTok, also belonging to the ByteDance family, has launched similar or even essentially identical features overseas in the blink of an eye.

No matter where in the world, the accelerated pace of life has made many consumers impatient to watch 3-4 minute short videos. And this happens to be the advantage of the graphic and textual mode.

Xie Pu, the creator of Tiktok APP technology, believes that “if the short video is not attractive within three seconds, users will brush away”, but the graphic form can really stop users to read, which may further increase the length of users’ use.

But then again, TikTok’s user group is mostly overseas users, which is quite different from Tiktok’s user group.

Will overseas netizens buy into TikTok’s new model of “Ins style” (Ins stands for Instagram, a popular image social platform known for allowing the posting of still image slideshows)? At present, it is unknown.

New editing tools have also been launched

In addition to the graphic and text mode, TikTok has recently launched some new enhanced editing features. The company announced in a blog post that:

TikTok’s enhanced editing tools allow users to easily adjust clips, sounds, images, and text in a new editing environment, all within TikTok’s creative process. Will be able to:

Editing and Editing: Stacking, Trimming, and Splitting Video Clips.

Edit Sound: Cut, trim, and set the duration of the sound.

Edit and locate text: Easily edit, locate, and set the duration of text.

Add overlay layer: Add photo and video overlay layers to the picture in picture (or video in video) stack.

Adjust video speed: Increase or decrease the speed of video editing.

Frame content: Rotate or zoom in and out of individual clip frames.

TikTok also announced that it allows users to add longer content descriptions, with a maximum of 2200 characters per post, which is a significant leap from the previous 300 character limit. From the perspective of sellers, they hope that the platform can continuously optimize its functions and launch more and more favorable products.

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