Since the beginning of this year, the overall environment for the domestic market has been a year of explosive growth for foreign trade enterprises. The shift from domestic sales to foreign trade has become a focal point for domestic bosses, coupled with a series of support efforts and directions. Many bosses have set their sights on the natural traffic value of Google, and now they are more willing to spend a lot of money on Google SEO than on Google Ads.
So what exactly does Google SEO do? Chongqing Chengyuqing Network Technology Co., Ltd. brings you back to today’s main topic.
This year has been a year of explosive growth for foreign trade enterprises, and many bosses have set their sights on the natural traffic value of Google. Compared to Google Ads, current bosses are more willing to spend a lot of money on Google SEO.
1： Improve website click through rate
To make your website’s keywords on the homepage, you must optimize SERP, which means making your website appear more attractive in search results. There are two core points to note here.
(1) Optimizing the title of a website, a normal SEO operation is to incorporate as many important keywords as possible into the title, which can match more rankings. However, we should pay attention to the “attractiveness of the title”, that is, making your title more appealing to users. This is a technique, such as adding some icons to attract users’ attention.
(2) Optimize Google’s structured data and recommend using Global Trade Connect for website programs, as the trend for future foreign trade websites will be to use it. The plugins and optimizations inside should be easy to learn and practical. You can also make the content retrieved by Google through structured data more attractive.
2： Professional authority is crucial in terms of content
At the beginning of building a website, don’t think about doing everything, such as some large and general category words, which may not surpass the homepage no matter how much you do. When the product categories are complex and diverse. Google does not consider you to be very professional and authoritative in this field, so naturally it will not give you a high ranking.
So when doing an independent foreign trade station, it is important to be as vertical as possible and then as vertical again!! Expand the vertical product line. Remember to also install an SSL certificate to make the website more secure.
3： The length of the content must be long
It is essential to understand the algorithm rules of foreign search engines, including Google, Bing, Yandex, and others. For example, Google likes perfect and detailed content. It’s very simple. Search for your competitors’ keywords, check the number of words on the top three pages of the homepage ranking, and then try to have your website 40% more than the average word count of the top three websites.
Don’t fill in text just for the sake of it. To ensure the readability and value of the content, strive for a perfect and meticulous handling of the user experience. This is of utmost importance.
4： High quality external links are still key
Optimizing an independent foreign trade website, external links are also a key factor. The balance between quality and quantity can be found on large websites with monthly traffic of tens of thousands or even hundreds of thousands. Their external links are usually tens of thousands, and the vast majority come from high-quality external links – guest post backlins independent website external links.
But don’t do Google backlinks randomly! Because we have encountered many situations where unauthorized external links affect website performance, we must be careful. For example, various types of videos, bookmarks, forums, Q&A links, etc. have low value, and doing them in large quantities can affect the growth of website rankings and even punish them.
5： Pay attention to the rating values of PageSpeed Insights
PageSpeed Insights is a page performance evaluation data recognized by Google Search Console.
Google has this entrance in its own backend, you can search and test your website’s score yourself.
The higher the score, the higher the ceiling for ranking, but many websites cannot achieve high scores because optimization has a certain technical threshold.
Once these details are done well, it’s just a matter of persistence and time. Opportunities are always reserved for those who are prepared. Faced with the various regulations brought about by the epidemic, it is also a time to test the internal strength of the enterprise. It is necessary to adjust the plan as soon as possible, plan the layout, escort the enterprise, promote the brand, and empower marketing in order to seize the opportunity to seize the market. Believe that success will never disappoint those who work hard.
