In recent years of the epidemic, cross-border e-commerce has become one of the hotspots for domestic trade to foreign trade, and TikTok, an indispensable channel for foreign trade, has become a global sensation with the highest download volume and the champion of the global mobile application revenue chart. Numerous dazzling achievements prove that TikTok has become one of the fastest-growing short video social media platforms in the world.
For TikTok marketing, many people will directly think of similar domestic Tiktok, and think this is a B2C application scenario. But in fact, B2B foreign trade enterprises are also very suitable for TikTok marketing. However, B2B foreign trade enterprises still need to make efforts.
After all, TikTok with 1 billion monthly active users is an excellent way for foreign trade enterprises to establish brand awareness, whether it is B2C or B2B enterprises. And users are still growing. At present, after the opening of Tiktok shop in Southeast Asia and Europe, the number of global B2B buyers has basically doubled. Foreign trade B2B enterprises’ brand exposure on TikTok will invisibly input brands to foreign buyers, making them potential customers or ordering customers.
However, it should be noted that the marketing strategies used by B2B foreign trade enterprises for TikTok are significantly different from those used by B2C enterprises. Below, Chongqing Chengyuqing Network Technology Co., Ltd. will share with you.
The tag of TikTok is social, which means that the account should be easy to spread and add a bit of humor to the content appropriately. This is an excellent opportunity to have more conversations with customers and share the company. TikTok basically adopts the flow pool mechanism similar to the domestic Tiktok. After a user posts a video, it will initially be watched by a small group of users. Once certain recommendation criteria are met, the video will be pushed into a larger pool, where global traffic will participate. In addition, the system will assign corresponding tags to each account and video, and content with the same tag will be automatically classified under the same tag.
Therefore, when registering an account, it is important to consider whether to choose a personal account or an enterprise account, which requires locking according to the needs of each enterprise.
On the TikTok platform, B2C marketing is indeed more mature than B2B marketing, but TikTok has a high demand for authentic, high-quality content and creators. This huge and untapped platform is a fertile ground for foreign trade B2B enterprises, with great opportunities to cultivate. Now is the time to enter the market, seize opportunities, create customer traffic pools, and bring precise inquiries to enterprises.
Thanks to TikTok’s unique, diverse, and interest based recommendations, users can discover products while watching, creating, and sharing content on TikTok, and shop directly through shopping carts embedded in short videos, live streams, and creator products – all without leaving the TikTok application.
Now, on Tiktok, links can also be displayed on the homepage, which can attract traffic to independent websites and further improve order conversion rates. Moreover, compared to other social networking sites, it combines with an independent website for enterprise foreign trade. Through this channel, it can not only showcase products comprehensively, allowing customers to better see them and increase sales, but also achieve face-to-face communication with potential consumers, answer their questions, and increase their favor. Utilize search engine platforms such as Google, Bing, and Yandex for precise traffic generation, while utilizing international social media platforms such as Facebook, Youtube, and LinkedIn for precise exposure and push notifications. Truly realizing the entire closed-loop of all-round and three-dimensional foreign trade.
