#Hot

Live short video app development, live broadcast marketing mall native development, short video marketing development

First, what can the live broadcast app bring to users?

1. Live broadcast (short video) store

Whether the store’s product display function and shopping experience in the live broadcast room (short video window) are strong or not is one of the key factors that determine the audience’s purchase intention. So, in order to achieve this, the store should be highly customizable. When the anchor opens a store, in addition to setting the name, icon, profile and background page of his own store in the background, he should also support interface decoration, such as providing decoration templates and uploading a variety of picture materials, so as to fully create his own unique store.

2. Live broadcast (short video) mall

The backend of the store generally contains two kinds of mall interfaces, one of which is to directly fill in the links of Taobao and Tmall. In this way, when a user clicks on the detail page of a product in the front desk of the store, they will automatically jump to the third-party mall operated by the anchor to continue to view the relevant information. There is also an interface, which is the product ID of the access mall, which is often the first-party mall built by the software developer through WeChat applets or directly developed in the background. Although the development cost is higher than the first type of “link”, one of the biggest benefits for users is that the efficiency of synchronizing product information will be significantly improved (after all, it is a common backend).

Second, how to make a live broadcast APP?

1. Start from the industry

Start with the current popular “live broadcast + industry” for the positioning of the live broadcast platform, such as “live broadcast + beauty, live broadcast + pregnancy, live broadcast + pet social” and other industries, try to avoid live broadcast + games, which can avoid the competition of large platforms and tap the precise needs of users.

2. Selected platform content

Through big data analysis, we provide regular content that users are interested in, and the value of the product is continuously increased through the increase in the number of users, product purchase rate, and consumption conversion rate. The improvement of product value is conducive to increasing the attention of live broadcasts, so that we can go further.

3. Pay attention to the sense of user experience

Live broadcast area + discussion area” mode: Students can speak in the “live broadcast area”, fans can not only watch, but also ask questions in the exclusive discussion area, and the clear division of the speech area makes the live broadcast more orderly, so that fans can see valuable content more quickly.

After the emergence of community group buying, live streaming and other fields, it will bring traffic dividends in the five main categories of fresh food, daily necessities, clothing, food, snacks, and mother and child, and also dilute the traffic value to a certain extent. Where there is traffic and attention, shopping is not as frequent, but it will disrupt online business and consumers’ online shopping habits. At the same time as the influx of capital, fresh food, pharmaceuticals and other industries are gradually and actively shifting to the field of community group buying.