Our company needs to make timely changes based on unexpected situations that may occur at any time, so the initial ideas of entrepreneurship are often worthless.
However, many entrepreneurs do not take it seriously, as everyone feels that their ideas are worth a fortune. Some entrepreneurs always hope that I can invest money first and then tell me what the entire idea is when they come to me for financing? I’m sorry, I definitely wouldn’t invest in this type of entrepreneur.
Because many entrepreneurs’ ideas are mostly self driven and lack necessary market validation, even the best ideas are only ideal situations.
If you are also such an entrepreneur, you may have 100 dissatisfactions in your heart, but this is the reality. We believe that our creativity is priceless because our intuition tells us where there are huge opportunities, and our creativity happens to meet such market demands. As long as we do something, we can get the corresponding results.
Is that really the case?
Let’s take the fitness market as an example. As countrymen attach importance to health, will the fitness market have a large space? Is it very valuable to create an online fitness app that specifically teaches users how to exercise?
If the app uses a free way to teach people how to exercise, is it expected to attract hundreds of millions of users? After having hundreds of millions of users, is it easy for an app to make money? For example, selling treadmills, skipping rope, fitness classes, etc.
Let’s not talk about many apps that simply cannot get enough financing and eventually die. Even if you get financing and become the leader in this field, can you really make money?
Not necessarily, Keep should be considered the leader in fitness apps, right? With 300 million users, as long as you can make a net profit of 1 yuan from each user, the annual net profit will be 300 million yuan. Is it normal to think like this?
In fact, it’s even harder for Keep to make 300 million yuan than to climb the sky. Many users are just buying this app for free and are not interested in paid content at all. From 2019 to 2021, Keep’s net losses were 735 million, 2.24 billion, and 2.46 billion, respectively.
It has been proven that it is still difficult to make money after having users. Keep proves through practical actions that having more users and earning more money cannot be equated.
Of course, you should not succumb to corruption just because your ideas are not favored by capital, because most entrepreneurs’ initial ideas are fleeting and they have to change their entrepreneurial direction in order to survive.
Hoffman, founder of the globally renowned recruitment platform LinkedIn, said that LinkedIn initially only wanted to be a social networking site, but social networking was not as easy to do and quickly ended in failure. It was precisely because of this entrepreneurial failure that he promptly reversed his entrepreneurial direction and founded LinkedIn. LinkedIn applied the operational knowledge accumulated from its previous entrepreneurship during its growth process, which led to the birth of the influential LinkedIn.
Woodman, the founder of sports camera GoPro, did not want to do sports camera at the beginning. Instead, he created Funbug, a platform for games and marketing. In just two years, Funbug burned up 3.9 million dollars and fell into the foam of the Internet. After the failure of his entrepreneurship, Woodman went on a beach vacation to relax. He discovered that many surfers or swimmers had a need to shoot videos, so he came up with GoPro.
Entrepreneurship is like this, no matter how perfect your previous ideas were, there will always be various situations that will make you change your mind.
Compared to a good idea at the beginning of entrepreneurship, a good team is much more important.
Why is it important to have a good team at the beginning of entrepreneurship?
The most mysterious aspect of entrepreneurship lies in its uncertainty, where no one knows if it can be done. If you are a person starting a business, you may give up because you cannot see hope. Assuming you are a team, you won’t give up so easily. Because you will feel guilty, how much you convinced him to join the team back then, and now you just say goodbye. Isn’t this betraying the sincerity of the partner?
When a team is willing to walk a little longer together, they may discover new opportunities and ultimately create an entrepreneurial myth.
What is a good team partner?
Their abilities are not only very strong, but they are also willing to treat your business as their own and dedicate their whole life. Such people are relatively ideal entrepreneurs.
If entrepreneurs find a highly capable partner who can only work part-time, then this partner is unreliable. Because a great cause requires a group of people with the same goal to do the same thing. Instead of everyone having their own main business and starting a business part-time, the likelihood of success for such things will be very low.
The biggest fear of entrepreneurship is those who are serious and hardworking. Assuming a startup team is all willing to work for 007, I believe that this team will eventually succeed, it’s just a matter of time!
This is the best and worst era, where capital thinking and innovative models are integrated, and the whole world is your stage!
In the world of new business, there are no eliminated industries, only eliminated products and outdated business models. In the future, all business competition will focus on product innovation and model innovation.
If a company or a boss lacks innovation ability, they are destined to fail early. Please remember that without innovation, there is no imagination!
